Many businesses live and die by the quality of their social media advertising. Like it or not, social media is essential to any successful business, no matter the size or industry. But with so many platforms and strategies to choose from, it can be overwhelming for companies to manage their paid social campaigns.
A paid social team is a set of experts dedicated to growing your brand’s presence on various social media channels through targeted advertising campaigns. They can provide enormous business growth and time savings for you. However, before you commit long-term and hire such a team for your company, you may want to test them first on a trial basis to see how they perform.
This way, you can make sure that the team you’ve chosen is the right fit for your brand and will be able to deliver results. Keep reading to learn why you should test a paid social team for your business!
1. To Ensure They Are Capable
If you've ever received a friend request or email from a stranger only to be offered paid social media services, you'll know that these days, everyone and their dog seems to be a paid social media advertiser.
To ensure you're getting experienced professionals who know what they're doing, it’s essential to test a paid social team before signing any long-term contracts. This is necessary because anyone can call themselves an expert in this field. There is no degree requirement or regulation of any kind when it comes to providing these services.
One great way to check their capability is to ask for examples of their work for other clients, especially those in a similar industry to your business. You may be able to find this information on their portfolio page if they have one, or you can contact the team and ask for this proof of their ability.
Another important question to ask when assessing a team’s capability is whether they do their own creative and copywriting. Some social teams may farm that out to writers with poor English or even expect you to supply the writing yourself. A good social team handles all the writing in-house.
2. To Ensure They Are a Good Fit
Sadly, we’ve all been there. We start working with a new hire with infinite potential—or so we thought—but we just can’t seem to gel with them. Assessing if a paid social team is the correct fit for your business is essential before signing on the dotted line.
Although they may have proficiency in TikTok advertising, they may not be an ideal match if your target market is older consumers who primarily use Facebook. Additionally, personal compatibility between you and the primary contact should be considered even with a highly competent team.
If there is no harmony between you two, having them on board could become more of a hassle than anything else. Therefore, testing out this relationship before committing to working together is a good idea.
Some practical questions to help determine if a team is a good fit include:
- How many people will be working on my account?
- What is their process like?
- Will the person I speak to be the one my running ads?
- Are there setup fees or additional costs?
- How do they deal with changes like algorithm and iOS updates in terms of tracking and reporting?
3. To Avoid Legal Trouble
It's critical to test a paid social team before committing to any type of long-term contract. If you don't and later discover that the team is not a good fit for your business, it could result in costly fees or even legal action.
It's prudent to have an attorney review a long-term agreement before signing up with a social media crew. However, a short-term contract is less likely to cause you any legal issues if things don’t work out. So make sure you do a practice run with your new team before crossing your t’s and dotting your i’s!
Allow Ample Time for Accurate Results
Testing a paid social team takes time. Why? Because most viewers will need to see your brand multiple times before they will begin to feel like your products or services are worth checking out. And the team will need some time to see what works most effectively for your audience and tweak your campaigns as needed. As a result, it may take a couple of months of advertising before the ads start paying off.
Allowing ample time for your test team to produce results will give you an accurate understanding of whether or not they are a good fit for you. Give your test team two or three months to start showing significant results before making a decision.
Where Can You Find a Good Paid Social Team?
If you’re looking to test a paid social team, why not start with Social Ktchn, the Mom-and-Pop Shop of Ad Agencies? At Social Ktchn, we have a wealth of knowledge and experience to leverage. Our team has over 15 years of combined advertising and marketing expertise, honed from working with luxury fashion labels and top-tier advertising agencies.
If you’re worried about the financial investment, don’t be. Social Ktchn offers a Starter Pack package specifically to make it easier for you to test out our services and let us prove what we can do for you.
The Starter Pack is designed to take care of the initial setup of an ad account, including audience research, targeting, and segmentation. Then we’ll do a 30- to 60-minute walk-through with you to explain the back end, answer your questions, and leave you ready to manage the ads yourself if you prefer.
Test a Paid Social Media Team From Social Kitchen
Are you ready to test a paid social team? The Starter Pack is a great way to test the Social Ktchn team. If you try that out and want to move further, you’ll find that we provide an array of services tailored specifically for each stage of your business. So no matter what your specific needs are at this stage, we have a solution.
Contact Social Ktchn today to learn more about how you can test a paid social media team and reap the rewards in conversions and profit!