Pricing

Timeline: 
Setup: 1-3 weeks
Management: N
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Description: 
We'll start by sending along our client brief to help us learn a more about your business goals, assets, and more. Next, we build a custom strategy for your campaigns, including top of funnel and retargeting, and creative iterations including copy and visuals. We can work with any budget you're on, allocating a daily spend to each effort in order to reach our audiences. Our strategies and methods are always backed by Meta’s most up to date practices. We'll review the setup together and when approved, you've got a professionally-built campaign ready to launch! 

In this plan we do NOT manage the ads but can show you the tools for doing it yourself. If you're looking for daily and ongoing management and optimization of your ads in order to maximize cost efficiency and revenue, the monthly plans are the ones to choose.

Setup: 1-3 weeks
Management: 30-day service with no contracts (30-day cancellation request)

Description: 
Our monthly plans are set up so that the more you spend on your ads, the higher the monthly rate. We do it this way because 1) no plan should be limited in deliverables (we offer the same service at all ad spends), and 2) as you spend more money on your ads, the more quickly things change. This means we need to be dedicating more time and resources so that your campaigns are watched more closely and optimized more often. We’ll never force or encourage you to spend, unless we’re hitting your KPIs.

Setup:
It all begins with a plan. To start, we'll send along our onboarding document to get everything we need to understand your brand at a CEO-level, pixel health and installation, creative and visual strategy and execution, and more.
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Targeting
With Meta’s recent shift to AI-assisted targeting, we’ll set up simplified campaigns that allow the algorithm the best chance to find our buyers, consistently.

Creative
Firstly, we’ll make sure your ads look beautiful and represent your brand.  Second, you’ll be given endless variety including offers, messages, long copy, short copy, single images, carousels, videos, and more. We can not - and will not - experience ad creative fatigue because we are proactive in our methods to learn from best-performers and build out more creative strategies to test. Our team can manage the entire process from beginning to end, or we can work with you and your team to find a creative collaboration that works best for you. While there is no limit to the amount of iterations we'll do, we have to be mindful of 1) keeping a low number of variables during testing so that we understand which ones are working, 2) not creating too many ads/tests at once so that our budget is spread too thin and it takes much too long to learn or see results, and 3) the algorithm - it resets each time we make changes, and we do not want to constantly disrupt it (putting it back into learning phase) or we'll lose our progress!
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Optimization
Our small and dedicated team will be responsible for watching the progress of your ads daily, and making appropriate changes, adjustments, and additions, based on our huge selection of tools in Meta’s Ad Manager. We'll constantly narrow our focus so that our efforts show consistently optimal return on ad spend, before we suggest scaling, where we bring your overall revenue to new levels.

Reporting
We believe in empowering our clients to access and understand the data they own, freely and without bias. To support this, we do not provide scheduled reporting or written summaries of performance metrics. Instead, we focus on educating and guiding our clients on how to directly access Meta’s reporting tools. This approach ensures you can review and analyze your campaign data firsthand, gaining the clearest insight into results.
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We also value transparent and open communication. If you’d like to discuss specific metrics or schedule a call to review performance, we’re more than happy to accommodate when appropriate. Additionally, we proactively share timely updates on challenges, wins (big and small), and provide feedback on creative and messaging to keep you informed and aligned with campaign progress.
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Timeline
‍Weeks 1–2:
‍Build strategy and campaigns
Conduct industry research and analyze the client brief
Develop and finalize campaign strategies
Set up audiences and testing
Create and test campaign creatives
Screenshare sessions for campaign walkthroughs, feedback, and approval
Calls are not included during this phase; screenshare sessions will serve as the review period.

‍Weeks 2+:
‍Launch ads and begin the testing phase
Publish ads
Analyze audience and creative testing results
Optimize and scale campaigns

‍Long term timeline
‍0-3 months: ramping up
3-6 months: hitting our stride
6+ months: growth
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Questions?
Just shoot us a note :)