What’s your video Facebook Ads IQ? With Billo in your toolkit, your video ads will look better than ever before—here’s why!

Why You Should Be Using Billo for Your Facebook Ad Campaign

Facebook is one of the most effective advertising platforms on the planet­, which also means it’s one of the most competitive to sell on. With 3 million companies advertising on Facebook today, brands need to find creative ways to stand out amongst the crowd. 

Aside from showcasing the most brilliant Facebook ad creative on the planet, the best way to boost sales and grab the attention of your audience is to incorporate original, vibrant videos in your Facebook ads. To do this like an advertising genius, we suggest making the most of one of the fastest-growing community marketing platforms: Billo. Read on to learn more!

What is Billo? 

Billo is a top-rated platform that allows companies to receive quality user-generated content (UGC) videos from vetted creators. Video, especially UGC, is a popular and powerful way to communicate your brand story and connect with your audience. According to Hubspot, 67% of marketers reported that sharing marketing videos on social media has the biggest ROI.

Creating video content can be time-consuming and costly. With Billo, you won’t need to invest in expensive equipment and rent out spaces to shoot at. For as little as $59 per video, eCommerce businesses can create guidelines and requirements around their marketing video (called tasks) and select from a pool of talented creators who have applied.

What Makes Billo So Great? 

The name of the game is efficiency and ease. Trusted by 10,000 eCommerce brands, Billo’s layout and unique features make developing video ads that sell both simple and effective. Let’s take a look at just a few of the benefits of using Billo.

Customized, Compelling Ads 

Billo ads are custom-made by authentic, professional creators in various industries. All you need to do is make a task, select your creator, and approve the final content. Videos can be made according to the platform you plan to post them on, whether that be Facebook, Twitter, Instagram, or Youtube. 

If you want to get a little extra, you can even include fun add-ons like animations, subtitles, and music to make your video stand out that much more.

Increase Engagement

Ads with product videos, brief tutorials, or real customer experiences significantly boost engagement. In fact, video generates 1200% more shares than text and image content combined. It’s just more fun to watch! Plus, audiences retain 95% of a message in video form as opposed to 10% when reading it in text. 

Combining movement, sound, and text, videos can pack a lot of information in a short amount of time which encourages clicks, saves, and reposts.

Boost ROAS

UGC in particular, is perceived as more authentic and trustworthy compared to salesy, commercial-like video ads. Consumers are highly motivated by other shopper experiences and reviews, so UGC can positively impact your business thanks to the power of social proof. 

Billo offers reasonable pricing starting at $59 for a basic video, $89 for a premium-quality video, and they also provide packs for brands who need new videos on a regular basis.

5 Tips to Make the Most of Video Ads

When you’re making full use of Billo to grab users’ attention, here’s how to make video ads extra catchy:

1. Engage Within Seconds

The first 3 seconds of your ad are the most important, so make them count! The goal is to grab the viewer’s attention quickly so they’ll stick around and eventually click. You can do this by using punchy and brief copy, vivid imagery, or asking your Billo talent to mention main features upfront.

2. Crop for Mobile

Your video ads will be viewed on mobile more often than not. So it’s best to crop your creatives to adhere to the recommended aspect ratio to ensure your videos look fantastic when scrolling on Facebook or Instagram apps. Most Facebook video ad formats will suggest a 9:16 ratio, but this might be different depending on placement which we’ll cover next.

3. Placement Matters

Not all video types work (or cost) the same. There are in-feed Facebook video, Facebook stories, and in-stream Facebook video ads – all with different time limits and aspect ratios. 

• In-feed Video Ads – These look very organic since they appear right in the user’s feed, and you can create one with multiple videos. In-feed ads should be 1:1 or 4:5 and, while the time limit is 240 minutes, we suggest keeping these closer to a couple of minutes.
• Facebook Stories Ads – Stories ads are placed within the users stories for a full screen, immersive experience. These should be 9:16 and no more than two minutes long.
• In-stream Facebook Ads – Like in-stream ads on Youtube, these are ads that can be placed before, during, or after a regular video. They should be set at 16:9 or 1:1 and can be as long as 10 minutes.

4. Succeed With or Without Sound

Who scrolls with the sound on, anyway? Let’s face it: most Facebook video ads play with the sound off at first, so it’s essential to get your message across even without the use of voice-over or music. A good way to do this is by leveraging graphic text and prominent images to convey crucial points.

5. Look and Feel Organic

The key to any good video ad is making it feel like it’s not actually an ad, which is why Billo comes highly recommended. And while Billo creators will make quality UGC videos for your brand, remember that you’ll be creating tasks for your creator to stick to. So, keep in mind that authenticity is the goal when deciding which features and promos to include in your tasks.

Showcase Effective, Creative Ads

Marketing experts will have an arsenal of the latest tools like Billo and more to kick up your brand to a whole new level. If you’re ready to find your very own team of Facebook ad experts, come see what’s cooking at Social Ktchn! 

We'll work closely with you to determine your business goals and provide customized services that deliver real, measurable results. As the mom-and-pop shop of paid social media ads, Social Ktchn gives you the tools and guidance to grow your business through successful social media campaigns.