Facebook and Instagram marketing takes smarts, talent, and expertise. We discuss what a Growth Specialist can do to help your business flourish.

What is a Growth Specialist for Facebook and Instagram?

Whatever your industry, advertising on Facebook and Instagram is an integral part of an intelligent marketing strategy in today’s digital world. Instagram has 1 billion active users monthly and that number rises to over 2 billion for Facebook making it the most active social media site. These popular platforms have given marketers access to millions of potential customers as well as the ability to hyper-target certain demographics and build customer databases. 

Still, for new businesses in particular, running successful social media campaigns in Facebook and Instagram's competitive market is a demanding task. That’s where a digital Growth Specialist comes in. What is a Growth Specialist for Facebook and Instagram? In this article, we discuss what Growth Specialists do and why their work makes a major contribution to your marketing goals. 

Growth Specialists: What They Do

Growing your business on social media is all about expanding your customer base, generating new leads, driving traffic, and increasing conversion figures. Thanks to the competitiveness of social media marketing, however, growing your business online sometimes calls for the help of marketing gurus (aka social media specialists, aka Growth Specialists). 

Data Analytics 

Data analytics involves taking data from social media campaigns, studying them, and using them to make business decisions. Analytics are important for successful marketing because they help you understand what sustains your business in the first place: your audience. 

By analyzing your audience, Growth Specialists learn the variables of marketing campaigns that either produce positive results or miss the mark, enabling you to make adjustments and implement more effective campaigns in the future. Digital growth specialists are masters of Facebook and Instagram analytics tools and they know what metrics to track to build your brand's awareness in the marketplace. 

Facebook offers various ways for marketers to track their campaign's performance, including: 

• Audience Insights. With Audience Insights, you can get a detailed analysis of your audience based on demographics. There’s an option to filter data based on geographical location, age, gender, and income. Knowing more about your audience helps you make adjustments and deliver better messaging. 

• Page Insights. Page Insights offer an analysis of how content is performing on the site. While it's easy to track how many people liked a post or commented on it, page insights provide a more detailed look into data, like how many people viewed your page in a particular time frame or what kind of content drives the most traffic. 

• Ad Analytics. Ad Manager is a central hub for your marketing campaigns that let you view and analyze data. Marketers can view important metrics like how many people saw your ads, how many of them engaged, your campaign's ROI, and demographic info. 

• Group Analytics. Analyzing your Facebook Groups is a clever way to get data on your brand's loyal followers by using the Admin Tools feature. With Admin Tools, you’ll learn who your most engaged customers are, when members of your group are most active to determine the best time to post content, and track how many members are joining your Facebook community. 

• Video analytics. Video Analytics is the best way to view data from an audience's interactions with posted video content. You’ll see the results for video engagement numbers, like the number of likes, comments, and shares it generates. More complex data is also available, like the average view duration. There’s also an option to analyze video retention which allows you to see the retention percentages for each frame. 

Test and Experiment

To answer the question of what is a Growth Specialist for Facebook and Instagram, we have to give trial and error pride of place in any marketing strategy. Testing campaign content is the most efficient way of optimizing and refining a campaign strategy. Testing encourages taking innovative and creative ways to approach your audience, along with a willingness to revise and replace underperforming aspects of your campaign. 

There are a few methods for testing content and gauging its effectiveness:

• A/B Testing. A/B tests are one of the most common methods of testing marketing content for social media campaigns. It involves creating 2 variations of content and running them against each other to see which one yields better results. By judging the results through metrics like click-through rate (CTR), you can easily determine the best performing variables

• Rapid Fire Testing. Rapid fire testing involves running a campaign with two ads with a larger budget for a shorter period of time and determining which performed better. This is a great way to test different audiences and change minor components of the copy.

• Competitor Research. Your growth specialist should be accessing competitor ads through tools like Facebook ads library. This gives them insight into your competition's A/B testing and audiences to make your ads more effective from the start.

Craft a Digital Strategy

In marketing, a digital strategy is a plan for implementing digital trends and initiatives into your marketing campaign to maximize business goals. Facebook and Instagram constantly introduce new ways for Growth Specialists to interact with their audiences. Keeping up with the latest digital trends while mastering ads manager tools is integral to building a successful brand online. 

Of course, it’s a matter of balance, expertise, and aesthetic sensibility. Digital strategy isn't just about mindlessly incorporating every single digital trend into a marketing campaign, but thoughtfully developing a blueprint that helps identify the trends that could be beneficial to your business. That elevated awareness of what trends and tools bring solid results is exactly what a seasoned Growth Specialist brings to the table. 

Brand Management

In a nutshell, brand management refers to strategies aimed at increasing the value, awareness, and reputation of a brand and its products among its audience. Your brand is how your customers recognize and remember you, and Growth Specialists know exactly how to connect your brand to your customers. After all, your audience is the heart and soul of your business, which is why brand management works to nurture closer relationships between your brand and your audience. Organically building your reputation and a loyal customer base as well as creating and maintaining a positive perception of your brand in the marketplace drives traffic, revenue, and profits. 

Improve Performance

Perhaps more than anything else, a Growth Specialist's primary job is to optimize the performance of your business. Facebook and Instagram are highly competitive platforms, making them a challenging place to attract and retain new business. That’s why hiring a talented Growth Specialist helps your brand compete in an often over-saturated market. Digital Growth Specialists focus on improving ad campaigns to generate more leads, increase conversion rates, build brand awareness, and seek out growth opportunities for your business. All of this works synergistically to boost performance that shows up on your bottom line.

Maintain Transparency and Trust

By hiring a specialist, you are handing over the microphone of your business to them and they become the medium between you and your audience. For your relationship with your marketer to flourish, trust and transparency have to be the backbone of the following areas: 

• Budgeting. Setting and sticking to budgets is the simplest way of building trust in a marketing relationship. A solid Growth Specialist will respect and know how to work within budget limits to achieve your business goals. 

• Communication. Your ideal Growth Specialist will be great at feedback and honest communication. Transparent communication keeps you in the loop of the day-to-day changes made to your business so you always know what to expect. They’ll email regularly, call you back on time, and respond to all your questions.

• Creative collaboration. Your brand should reflect your vision and it's the job of your specialist to pass on those ideas to your audience in a strategic and imaginative way. That’s why being both collaborative and creative while making decisions is key. 

• Customer rapport. When you work with the real deal, you’ll know it. Why? Because a successful Growth Specialist will be adept at developing strong, ongoing, mutually beneficial relationships with their customers. 

Find Talented Growth Specialists for Your Business

So, what is a Growth Specialist for Facebook and Instagram? It’s a marketing master who gets your brand and helps you succeed. High competition for customers on social media makes it very difficult for new businesses to kick start successful marketing campaigns. Working with a Growth Specialist to speed up the process will save time and money as your business grows. 

We are SocialKtchn and we would love to be considered.  We are the mom-and-pop shop of paid social media ads and we are here for you and your big business dream. We specialize in helping businesses grow their brand on social media and offer personalized services.  

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