• AI advertising is a booming market, and it shows no signs of slowing down any time soon.
• The Meta Advantage suite can help advertisers automatically reach new people, adjust their ad budgets, and generate new versions of their creatives.
• To get the most out of AI for Facebook ads, you’ll need help from a professional ad agency.

Take Advantage of AI for Facebook Ads! Our Top Tips

Over the past several years, artificial intelligence has had a massive impact on countless industries, including the field of digital advertising. In 2022, an estimated $370 billion was spent globally on AI-powered ad campaigns, and that’s just the beginning—by 2032, this number could reach $1.3 trillion.

As you might expect from one of the world’s biggest technology companies, Meta is set to play a critical role in this continuing shift. Today, companies advertising on Facebook and other Meta services can use an impressive selection of AI-based tools included in the Meta Advantage suite.

With these tools, advertisers can automatically optimize their ad placement, reallocate their advertising budgets, and even create new versions of their ad creatives. And by bringing in a team of Facebook advertising experts, you won’t just have a chance to use AI for Facebook ads—you’ll be able to unlock this promising technology’s full potential.

Meta Advantage vs. Advantage+: What’s the Difference?

To truly understand Meta’s approach to AI-powered advertising, you’ll need a working knowledge of the Meta Advantage suite. This suite includes two products—Meta Advantage and Meta Advantage+. 

When your advertising team uses Meta Advantage, they can enhance your ad campaigns with AI in a limited capacity. For example, this product offers detailed targeting capabilities, which can help you reach people who are outside your target audience but who might still be receptive to your ads.

Meta Advantage+ goes one step further: ad experts can essentially automate entire campaigns with this product. Of course, that doesn’t mean advertisers are forced to use every feature Advantage+ offers 100% of the time. Instead, your ad team will be able to automate some steps along the way, the process as a whole, or anything in between.

Here’s How Ad Experts Can Use Meta Advantage+

If your ad agency understands how to utilize Meta Advantage and Advantage+, these products can help them:

Find Ideal Placements for Your Ads

Ad placement is a huge part of any successful advertising campaign, so ad experts have traditionally put a lot of thought into this process. Advantage+ simplifies things by automatically finding the perfect spots to display your marketing materials on Meta apps like Facebook and Instagram. This technology can even prioritize ad distribution in lower-cost placements, improving your campaign’s outreach without extra expenses.

Your ad agency can easily start using AI-powered ad placements while setting up Facebook ads for your business. Activating this function is as easy as selecting “Advantage+ placements” in the Placements section of Meta Ads Manager.

Enhance Your Ad Targeting

If you want your ads to be successful, they need to be crafted with a specific target audience in mind. With AI-powered targeting options, Meta Advantage and Advantage+ can enhance your marketing team’s existing ad targeting efforts.

Your ad experts may want to reach out to a custom audience of people who have already engaged with your brand without investing in your product or service—a technique known as “retargeting.” On the other hand, you might want to focus on attracting new people who resemble your existing customers (i.e., people in your “lookalike audience”).

Meta Advantage can get ads in front of your predefined custom audience or lookalike audience with ease. However, it won’t necessarily stop there—it’s also smart enough to know when serving ads to people outside these audiences could deliver strong results.

Adjust Your Ad for Maximum Impact

No advertisement will have the same effect on every member of your target audience. But when your ad team truly understands Advantage+, they can use this product to take the creatives they provide to the next level.

Right now, Meta offers these ad optimization capabilities through Advantage+:

• Standard enhancements: This feature automatically creates different versions of a single advertisement and shows each viewer an ad tailored to their own tastes. To pursue this goal, Advantage+ can make enhancements to media, alter ad composition, and utilize different text combinations.
• Music: If your ad experts haven’t chosen a song for your ad campaign, Advantage+ can take care of it for them. Your ad’s music will also be trimmed and synced on any eligible placements.
• Image adjustments: Meta’s best practices for advertising include guidelines for image brightness and contrast. If your ad’s image doesn’t fit these guidelines, Advantage+ can make these adjustments in the hopes of improving ad performance.

Update Your Budget to Match Your Results

No matter how much time and effort your ad team puts into your business’s advertisements, some campaigns will simply be more successful—and deliver better ROI—than others. Because of that, it’s a good idea to be as flexible as possible when it comes to budget allocation. That said, manually adjusting the budget for an active campaign can be a hassle.

With Meta Advantage’s campaign budget functionality, your ad agency can establish a set budget that covers all of your business’s ads. With that information in place, the system will be able to automatically prioritize spending on better-performing ad sets while putting less effective ad campaigns on the back burner. 

Best of all, this feature is easy to set up. All your ad team will have to do is:

• Set this feature to “on” while creating your campaign
• Choose between a daily or lifetime budget
• Establish a budget amount
• Pick a bid strategy for your campaign
• Create an optional ad schedule (for campaigns with lifetime budgets)

Maximize Ad Campaign Performance

Do you want to add one or more of the features listed above to a pre-existing campaign? If so, you’re in luck—Meta’s system actively monitors post-launch campaigns in order to find areas for improvement.

That means your ad team won’t have to look for these opportunities on their own. Instead, Meta will send them a notification on the Campaign Recommendation section of the Account Overview tab to tell them about Advantage or Advantage+ settings that could enhance your campaign.

What Advantage+ Campaigns Are Available Today?

As of late 2023, Meta offers two different types of Advantage+-based ad campaigns: shopping campaigns (which are designed to boost online sales) and app campaigns (which are meant to encourage app installs). In either case, your ad agency will create multiple ads and combine each of these ads into a single campaign.

While working on one of these campaigns, your ad experts won’t have to spend valuable time assigning ads to different steps in the sales funnel. Instead, the technology powering Meta Advantage+ will be able to analyze the goals of your campaign and consider Meta’s best practices to give you the best possible results.

Don’t Take Advantage of AI Marketing Alone

The use of artificial intelligence in advertising is one of the most exciting recent developments in the industry, but there’s a flip side to the rapid progress associated with this technology. The faster things change, the harder it is for people outside the industry to keep up.

Even if your business has successfully handled its own digital advertising up until now, it’s best to find a trustworthy partner to help you with automated marketing. When you work with Social Ktchn, you’ll get top-notch results while using AI for Facebook ads.

At Social Ktchn, we haven’t just been handling Facebook marketing for a year or two—we’ve been hard at work in this industry for decades. And thanks to our small but dedicated team, you’ll be able to adopt cutting-edge automation technology without losing the personal touch. If you’re ready to start creating your first automated ad campaign, let us know!