Facebook Business Manager is the hub of advertising and business management on Facebook. Luckily, there are easy steps to take that will get you up and running quickly. 

How to Set up Facebook Business Manager

A Facebook Business Manager account is an absolute must-have for ensuring successful Facebook ad management. This tool is designed to help keep your social team organized and informed about all your Facebook pages and ad accounts. You’ll be able to view who has access to your pages and ad accounts and delegate tasks by assigning them permissions. So let's dive in and take a look at how to set up Facebook Business Manager.

1. Make a Facebook Page for Your Business 

You’ll first need to create a page just for your business, so this can’t be a personal profile account. Head to your Facebook profile, click “Pages”, then “Create New Page”. Enter your page name and select the most relevant category. Next, add all your business info, including contact, location, and hours information. Then finish up by choosing an appropriate, clear, and relevant profile photo and cover photo. Now, you can start inviting friends to like your page and start working on your visibility.

2. Access Facebook Business Manager 

To access Facebook Business Manager, head to business.facebook.com and follow the prompts to create an account and log in.

Facebook vs Meta, Business Suite vs Business Manager 

It’s important to note that Meta Business Suite and Meta Business Manager (previously known as Facebook Business Suite and Facebook Business Manager) are two different tools that both manage Facebook accounts. They each allow you to separate personal page use from professional tasks and collaborations with others. But here are a couple of key differences:

• Business Manager is easiest to use on desktop—though there is an app with limited capabilities—while Business Suite can be used equally on desktop and mobile.
• Business Manager controls your Facebook pages and ad accounts only. Business Suite lets you manage both Facebook and Instagram business accounts.

What if You Only Have Access to Business Manager? 

Facebook started to allow some businesses to access Business Suite as early as 2020 and has been moving more companies over to it ever since. However, not everyone has access just yet, and it is unclear when it will be available to everyone. If you haven’t been invited to Business Suite, you’ll have to wait it out. But as far as ad management goes, Business Manager has everything you need to run ads effectively.

3. Enter Credit Card Information

In order to start running ads, you’ll need an up-to-date payment method on file. To do this, click on “Settings” at the bottom of the left-hand menu. Then click on “Ad Account Settings”, go to “Payment Settings”, and select “Add Payment Method”. Enter your card information, and you’re good to go!

4. Invite Your Team

If you have a team or partner that’s helping you with ad management, you’ll want to make sure they have access. We recommend that you only assign “Employee Access” unless “Admin Access” is absolutely necessary. This is because admins can change budgets, access credit card info, and edit and delete people and business information, so just be careful of who you trust with this level of access.

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To invite your team, click “Settings” in the left-hand navigation menu. Then go to “People”, click “Add People”, enter the person’s email address, and follow the prompts.

5. Set up Your Ad Account

To set up your ad account, open Facebook Business Manager and go to “Business Settings”. A menu will appear on the left side of the screen. Click “Accounts” and then “Ad Accounts”. Click the blue “Add” button and then select “Create a New Ad Account” from the drop-down menu.

Congratulations! You are now able to create and run ads through your Facebook Business Manager.

What Can Business Manager or Business Suite Do for You Besides Ads?

Now that you know how to set up Facebook Business Manager, let’s check out what else it has to offer other than ad management.

Facebook Business Manager: 

• Creative Asset Storage – Upload images and videos for quick and easy scheduling or posting.
• Content Scheduling – Schedule Facebook content weeks out all in one place.
• Commerce Manager Set Up - Manage inventory and allow shoppers to make purchases directly from your site.

Meta Business Suite

• Creative Asset Storage – Upload images and videos for quick and easy scheduling or posting.
• Content Scheduling – Schedule Facebook and Instagram content weeks out all in one place.
• Commerce Manager Set Up - Manage inventory and allow shoppers to make purchases directly from your site.
• Create To-Do Lists – Stay extra organized and keep your team on track by creating to-do lists for yourself or others.
• Inbox Automation – Set up instant replies and manage DMs and comments on Facebook and Instagram.
• Create Goals – Use the Insights tab to create business goals like growing your audience over a certain amount of time.

Want Help With Setting up Facebook Business Manager? 

Learning how to set up Facebook Business Manager or Business Suite is just the beginning of your social media marketing journey. So if you’re wondering what to do next, let the experts at Social Ktchn help set you up for success!

Social Ktchn is a full-service social media marketing company here to give you the tools and guidance to grow your business through successful social media campaigns. We also offer a variety of ad management packages to help your business in whatever way it needs at each stage.

‍Contact us today for help with Facebook Business Manager and all your social media advertising needs!