Facebook and Shopify are two of the biggest giants in the e-commerce world, and by connecting them you can maximize your marketplace impact. But do you know how to link Facebook to Shopify? It’s a piece of cake with our tips and tricks. 

How to Link Facebook to Shopify

Linking Facebook ads to a sales platform is one of the best ways to maximize ROI on your marketing investment, Facebook is predicted to generate advertising revenue in excess of 203 billion dollars by 2026, and a lot of that cash is flowing through Shopify, one of the biggest players in the e-commerce industry. The problem is, outside expertise is often necessary to help you truly leverage that power. 

To take advantage, you’ll need to learn how to link Facebook to Shopify. Not only will we show you how (it’s easy), we’ll clue you in on some little-known pitfalls to make sure the process goes without a hitch.

Why Link?

We don’t need to thrill you with an amazing narrative about Shopify and Facebook to convince you integration is a good idea—the tale is told by the cold, hard numbers each of these giants brings to the table.

Shopify represents about 11% of the e-commerce market, and has over 1 million small- to medium-sized businesses (SMBs) on its platform. Those shops represent nearly 4 million users as of 2023, and it’s one of the best places on earth to start an online business. 

Without a doubt, Shopify is a fantastic platform, and it offers an intuitive and easily adaptable experience for its users.  However, that’s just one side of the conversion game. You’re going to need some marketing to drive those sales, and linking Facebook to Shopify is one of the best ways to get the word out about products and services and drive traffic to your store. 

The Power of Integration

A Facebook ad campaign gives you access to a global audience of nearly 3 billion users, and there are all kinds of tricks you can use to find the customer segments that are right for your store. It’s a cost-effective way of getting the word out that can bring huge returns at the POS.

A Facebook/Shopify sync offers several other advantages:

• Facebook analytics let you track key metrics to see how your ad campaign is translating into sales on Shopify, and target leads based on the actions they take on your site (like who’s just visiting, and who’s got something added to their cart). 

• Create a Facebook shop so you can easily sell to customers where they are, not where you hope they go. That means a better customer experience, which translates to more sales!

• Track inventory seamlessly. By integrating Facebook and Shopify, you’ll be able to monitor your sales and inventory from one place. That will save you a lot of time and hassle. 

Things to Consider when Integrating

Facebook and Shopify are a natural e-commerce marriage, and a powerful duo if you want to take your online business to the next level. And like all good things in life, there are some details you’ll want to consider as you’re learning how to link Facebook to Shopify. 

• It may cost a little more than the kind of Facebook ad campaigns you’ve run in the past. Depending on what you want to track, there may be some additional charges for the tools and analytics to get the KPIs you need.

• You might want help. The fact is, integrating anything is never as simple as it seems on paper. There will definitely be a learning curve, and if you’re a lifelong DIY-er you already know you’re going to have to eat some lessons the hard way. Finding the right expert can save you a huge amount of anxiety and stress, and make your experience seamless.

Avoiding Pitfalls

There are a few details you need to check off before starting. Computers can’t solve complicated problems like a human can (do those troubleshooting programs for laptops ever work?). They do exactly what they’re told, and if one obscure detail is out of place they can’t fix it. So if you don’t know where to look, it’s going to be a long day.

Learning how to link Facebook to Spotify is quick and easy once you lay the proper groundwork: 

• You must have a Shopify online store that is not password protected. 

• You must be on the basic Shopify plan or higher. 

• You must have a Business Facebook page. 

• You must have Facebook Business Manager connected to your business’s Facebook page. 

• You must have administrator permissions.

Now you’ll be able to link Facebook to Shopify in less than a minute.

How to Link Facebook to Shopify

1. Head over to your Shopify account. 

2. Click sales channels.

3. Select Facebook & Instagram and then click add app. 

4. Click add sales channel (green button on top right). 

5. Click start setup. 

(This begins a series of authorization prompts on Facebook. Complete them as follows:)

6. Click the green connect account button.

7. Use your personal Facebook account associated with your Facebook Business Page.

8. Click continue. 

Now everything should be connected, and you just have to get ready for the trucks full of cash coming in!

Get it Right the Easy Way

Getting your Shopify store popping with an integrated Facebook ad campaign can be just the thing you need to get your store firing on all cylinders. Once you learn how to link Facebook to Shopify, you’ll be crushing your sales goals in no time. 

Of course, setting it up and creating the right strategy are two very different things, and Social Ktchn is here to optimize your content and maximize what your Facebook and Instagram ads can do for your business. If you’d like to talk to one of our experts to help you streamline the process, please contact us! 

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