The difference between a mediocre ad and an extraordinary ad is in the details. Learn what a superior Facebook advertising agency looks like so that you’re sure to work with the best.
How to Find the Best Facebook Advertising Experts for Your Brand
If your Facebook ads could use a serious lift, it’s time to call in the big guns: Facebook advertising experts who know all the ins and outs of an extraordinary ad that sells. But what makes a marketing guru the best in the business?
It all comes down to experience, strategic know-how, imagination, and a dusting of extra flair that makes your ads stand out from the noise. Let’s explore what to look for in Facebook advertising experts that deliver great results!
Why Advertise on Facebook?
Hosting over 2.9 billion users, Facebook is the world’s top social media platform. With so many potential consumers at your fingertips as well as an array of must-have marketing features, Facebook continues to be a phenomenal tool for driving sales and boosting brand awareness.
The platform’s ease of use and versatility means that anybody and everybody can market on Facebook – and they are. That’s why partnering with an experienced social media marketing agency is important to ensure you’re getting the most out of this powerful platform and standing out among your competitors.
How Talented Marketers Can Help Your Brand Stand Out
The right agency will be a motivated team of Facebook advertising experts who sleep, eat, and breathe social media. You can expect to receive tailored services and valuable benefits since the best of the best know the ins and outs of the following:
- Create Ad Campaigns – Agencies can take their deep understanding of the social world, knowledge of your specific audience, and the platform’s tools to craft results-driven and creative campaigns.
- Improve Inbound Marketing – They’ll be able to digest your brand and products and craft compelling content that drives organic engagement.
- Gather and Present Analytics – Ads are a mix of creative and data, so it’s vital to team up with an agency that can gather and understand crucial analytics that affect your brand’s performance.
- Increase Efficiency – Agency experts can take on all elements of your ads, like copy, design, and scheduling, allowing you to focus on other aspects of your business to increase overall efficiency.
- Maximize Budgets – They’ll know how to test ads properly and track data which will help you better allocate dollars to maximize your budget.
Facebook Advertising Experts Checklist: 5 Factors to Look For
Now that we know what an experienced social media marketing agency can do for your brand, let's take a look at 4 factors to look for when hiring.
1. A LOT of Experience
Seasoned marketers will have worked with many brands throughout their career and will have gained a strong understanding of Facebook ad features. This know-how will show through their ability to do the following:
- Engage Audiences – Any experienced team will be able to take a deep dive into your brand and your audience to develop content that engages and resonates with each consumer.
- Boost Traffic and Conversions – Facebook advertising experts know how to increase performance through best practices and skill sets they’ve refined over time, like running tests and crafting on-brand copy and designs.
- Schedule and Post – Seasoned marketers will be masters of the most effective and up-to-date tools for scheduling content and will know the most optimal times to post.
- Conduct Competitor Analysis – A top-tier agency will be able to understand your industry, find your competitors, and create reports to shed light on what is and isn’t working for them to influence your own strategy.
- Target and Retarget – Professionals know precisely how and when to either engage with people who have already seen or interacted with your brand, or to search for audiences who’ve yet to discover you.
- Communicate – The right Facebook marketing agency will prioritize transparency and timely communication to ensure clarity and establish a trust-based relationship with you.
2. Imagination that Drives Results
The best Facebook advertising experts won’t give you a half-baked campaign you’ve seen a million times before. From copy to designing eye-catching ad creatives, they’ll sit down with their team and take the time to produce something truly unique, click-worthy, and on-brand for your business.
Facebook has gotten smarter with how it deploys machine learning to curate more personalized ad experiences, which means that ad creative should be tailored to the tastes of diverse audiences. The right agency won’t settle for just pretty pictures, but will deliberately leverage data to optimize ad creative, so that your audience will see only top performing creative every time. When data meets bold imagination, the result is gorgeous and effective ads.
3. Insider Knowledge of Tools and Trends
Marketing gurus should have an arsenal of the newest tools at their disposal, and a finger on the pulse to catch the latest trends before they (quickly) go out of style. For example, your digital marketing agency will know about the current popularity of video content and about taking advantage of Instagram stories for advertisements.
When deciding on an agency, you can also check to see if they use any of these well-known resources:
- Adobe Creative Suite – A popular program offering a collection of professional creative tools like Photoshop and Illustrator to make eye-catching designs.
- Billo – An excellent platform for companies to receive high-quality user-generated content videos from vetted creators.
- SEMrush – This SEO management software helps improve SEO content, create PPC campaigns, discover vital marketing insights, and plenty of other useful intel that Facebook advertising experts will be fluent in.
4. Talent for Strategy
The most talented Facebook advertising experts will be serious about strategy and will have data-driven reasons for the advertising they create for your brand. Just because an ad is pretty doesn’t mean it will perform well, and experts know that a well-planned strategy is at the heart of any successful campaign.
They’ll work with you to define achievable goals and demonstrate the results of their marketing efforts through detailed, analytical reports that track how all your ads are performing. Then, they’ll offer informed advice on adjusting your current strategy and optimizing it to improve your chances of achieving your goals.
5. Troubleshooting Savvy
A lot of businesses have encountered back luck on Facebook, with their accounts getting restricted or blocked. Struggling with account restriction isn’t only inconvenient—it’s also not a very good look for a business that’s building up trust with audiences. The platform has become more strict about questionable or harmful content in recent years, and it’s not always obvious what’s acceptable.
When your business partners with Facebook advertising experts who have years of troubleshooting expertise, you can rest assured that they’ll provide reliable advice about meeting Facebook’s community standards so that your account stays active and your audience remains engaged.
Make Your Next Facebook Ad Sensational
A trusted and dynamic digital marketing agency will take your business to a whole new level. If you’re ready to find your very own team of Facebook advertising experts, come see what’s cooking at Social Ktchn!
We'll work closely with you to determine your business goals and provide customized services that deliver real results. As the mom-and-pop shop of paid social media ads, Social Ktchn gives you the tools and guidance to grow your business through successful social media campaigns.