Does Your Home Improvement Advertising Plan Include Facebook Ads? It Should.

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With 2.1 billion daily active users in Q4 2023, Facebook is the world’s largest social media platform.
According to one survey, 89% of marketers run advertisements on Facebook.
If you’re not running your home improvement advertising campaign on Facebook, you’re leaving money on the table—and the right ad pro can help you make the most of your investment.

Does Your Home Improvement Advertising Plan Include Facebook Ads? It Should.

If you’re the owner of a home improvement business, you’re almost certainly doing something to advertise it. Incredible pics of your work are the biggest selling point for potential customers, and there’s no faster or better way to get them out there than with a great online ad campaign.

In 2024, advertisers are expected to spend more than $234 billion on digital ads, and as you might expect, many of these ads end up on Meta-owned services like Facebook. But even though most businesses should make Facebook ads a core element of their advertising strategy, they shouldn’t have to create and manage the campaign on their own. After all, there’s a big difference between creating a beautiful patio space and navigating the digital landscape!

The reality is that going the DIY route for home improvements typically works out as well as a DIY ad campaign for your business—there are too many details for a weekend warrior to miss, and it will never stack up against professional work. Fortunately, hiring a skilled ad agency to create your Facebook ads is an easy way to unlock exciting new customer bases and tap into a new dimension of home improvement advertising.

Why Home Improvement Businesses Need Digital Advertising

It’s difficult to exaggerate the benefits that come with high-quality digital advertising, and there’s no substitute a traditional ad approach can deliver. When you work with a professional ad agency to run home improvement advertising on Facebook, you’ll get:

Access to a Huge Audience

Facebook is the world’s biggest social network, and its reach is still growing. As of Q4 2023, Facebook hit a total of 2.1 billion daily active users—its highest number yet. And that doesn’t even account for people using other popular Meta platforms such as Instagram and WhatsApp.

While having the ability to connect with this massive audience is undoubtedly a good thing, Facebook is also an incredibly popular destination for other advertisers. In January 2023, one survey found that 89% of respondents advertised on Facebook; meanwhile, another 80% of surveyed companies promoted their offerings on Instagram. Because of that, you’ll need help from qualified ad experts to get people’s attention on Facebook.

Robust Ad Targeting Capabilities

Without ad targeting, it won’t matter if your ads have well-crafted copy and striking photos of your best work—the fact is, they still won’t be able to do their job. This is why Meta offers a wide variety of audience tools that marketing agencies can use to connect with current and future customers.

As part of their ad targeting process, your ad experts will:

Establish a Core Audience. Defining a Core Audience is the first step toward getting your ads to the right people. By doing this, your ad agency will have a chance to set your target audience based on demographics, behaviors, locations, and other factors.
Set up Custom Audiences. With Custom Audiences, you’ll be able to reach out to people who have already purchased from your business or connected with it online.
Find new people with Lookalike Audiences. These audiences are designed to help your company advertise to people who resemble your existing customers.

Ad Objective Options

Not every digital ad is created with the same purpose in mind, and Meta certainly understands that. To ensure your ads accomplish their intended goals, your ad experts can choose from a list of ad objectives for your campaign.

Ad objectives available to advertisers on Meta include:

Awareness. With this objective, you’ll get your ad in front of as many people as possible.
Engagement. This objective focuses on serving your ad to people who are likely to engage with your business.
Traffic. The Traffic objective is all about sending viewers to destinations like your Facebook Page, app, or website.
Leads. Are you looking for new customers? If so, the Leads objective can help.
Sales. While this objective is active, your ad will be served to people who are particularly likely to buy your services or products.
App promotion. Finally, the App promotion objective will encourage viewers to either install your app or take an action in your app.

AI Advertising Tools

‍Artificial intelligence is slowly but surely becoming the future of advertising, which is why Meta offers a variety of AI-powered tools to advertisers on its platform. With the help of these advanced features, ad experts can:

Expand creatives to better fit various aspect ratios
Place text on images
Prepare new versions of ad headlines/primary text
Create different image backgrounds
Generate new versions of existing creatives

What Should Home Improvement Facebook Ads Look Like?By now, you should have a solid understanding of what online home improvement advertising on Facebook can do for your business. But if you aren’t already familiar with advertising on social media, you might be wondering what effective digital advertisements might look like for your industry.

At Social Ktchn, we know how to deliver results for businesses in countless online spaces—including home improvement. Here’s a Facebook ad we’ve prepared for North Carolina-based bathroom remodeling company BathPro. Content like this has delivered over $3 million in revenue on a $500k investment and is bringing in 100+ leads every month.

This advertisement demonstrates how exceptional ad creatives can help your brand connect with viewers. It’s an attention-grabbing piece that gets right to the point: BathPro does fantastic work and can transform your home into a showroom in no time. The ad’s copy also highlights benefits like a lifetime warranty and discounts on shower installation—making people even more likely to choose BathPro for their own home improvement projects.

These details are easy to miss when you’re on your own, and it’s an even bigger challenge to create copy that’s efficient and effective in such a small format. That’s exactly why you need an experienced specialist like us who knows your industry and market well.

Choose Facebook Ad Experts You Can Count On

The above ad delivered great results for our client, and it’s just one example of a wide range of possibilities and approaches we customize for every business we work with. That’s what makes Social Ktchn such a valuable partner when it comes to delivering ROI on your ad budget. We take the time to explore your business inside and out to craft eye-catching ads that resonate with your audience.

When you pick us to handle your next home improvement advertising campaign, you’ll get:

Help from qualified experts. The members of Social Ktchn’s team have 15+ years of combined experience in the field, allowing us to create high-quality digital ads for clients in any industry.
A wide range of services. From putting together ad creatives to testing campaign performance, Social Ktchn can do it all.
A personal touch. Since Social Ktchn is a boutique marketing agency, we’ll work closely with you every step of the way—ensuring that you never feel like an afterthought.