• With $544.6 billion in sales recorded in 2023, America’s home improvement industry is booming.
• This success could drive increased competition, making it harder for individual businesses to stand out from the crowd. 
• By focusing on digital advertising and hiring a local home improvement marketing agency, home improvement companies can easily stand out from the crowd.

Charlotte’s Best Home Improvement Marketing Agency

In 2023, the home improvement industry saw $544.6 billion in sales in the United States, and things are only expected to get better from there. By 2027, the field could record more than $600 billion in sales, and it’s a great opportunity for business owners to take advantage—especially in a place like Charlotte, NC. It’s one of the fastest-growing cities in the nation, and there will be plenty of people building and renovating homes in the metro area.

But there’s a catch: this means your own home improvement business will almost certainly face intense competition in the years ahead. As a result, you’ll need a rock-solid ad strategy. If you’ve primarily relied on traditional marketing methods up until this point, it may be time to shift gears. Print and TV advertising are still widely used, but they aren’t necessarily the most powerful, effective options out there anymore.

The good news is that well-done digital marketing can help you compete with both massive national chains and other small home improvement businesses. To get the best results from your social media ads, you’ll need to look for a truly qualified home improvement marketing agency—and if your business is located in or around Charlotte, North Carolina, you won’t have to travel far to find one.

Why Digital Marketing Is Right for Home Improvement Businesses

Recent technological advances have had a sizable impact on the marketing industry. In the United States alone, ad spending on digital marketing is set to exceed $298 billion in 2024 (up from about $90 billion in 2017). Meanwhile, 79% of all ad spending is expected to come from digital sources by 2029.

Of course, these are just a few of the many reasons why taking your marketing efforts online is a good idea. By focusing on digital marketing (especially in the form of social media marketing), your business can benefit from:

• Increased brand awareness. When the people at your home improvement marketing agency know what they’re doing, you can boost brand awareness much more easily than is possible with traditional ad platforms. And unlike most TV and print ads, social media posts such as short-form videos have the potential to go viral. If they do, you’ll have a unique opportunity to make people aware of your company.
• Connections to new audiences. Since advertisers on social media platforms can target specific groups of people, this form of advertising is ideal for building connections with potential customers. Your marketing agency can even promote your business to people who have interacted with it in the past but haven’t yet purchased your products or services!
• Higher web traffic. When your ad experts create social media posts for your home improvement company, they can include a call to action designed to drive traffic to your website. That way, you’ll get a steady flow of visitors who are already interested in what you have to offer.
• Better customer experiences. Your business can directly interact with existing and prospective customers on social media. As a result, you’ll be able to provide valuable information to people and show that you care about your customer base.

Reasons to Choose a Local Marketing Agency

Focusing on social media marketing can be a smart move for small businesses, but you shouldn’t try to tackle this job alone unless you have significant experience. The fact is, ads created by newcomers to the field won’t look polished or perform well when compared to ads made by dedicated advertising firms. Thus, you’d be much better off finding a home improvement marketing agency to take care of this job for you.

Once you’ve decided to let professional ad experts handle your next campaign, you’ll need to choose between marketing agencies located in Charlotte or larger national firms for the job. When you pick a North Carolina advertising agency (ideally, a boutique marketing agency), you’ll benefit from advantages like:

Area-Specific Knowledge

By their very nature, national ad agencies don’t focus too heavily on their clients’ locations. Yes, these companies can research the possibilities and obstacles awaiting businesses in Charlotte and beyond. But even if they go through this process, they still won’t have the in-depth knowledge that comes with living and working in the same community as their customers.

Naturally, ad experts based in North Carolina won’t have to spend much time researching businesses in your area—after all, they’re already familiar with the region. When your marketing agency has an intuitive understanding of the local business community, you’ll get expert advice on dealing with your competitors and forming valuable partnerships with other companies.

Affordable Rates

It’s easy to assume the quality service North Carolina ad agencies offer will come with a high price tag, but that probably won’t be true. Because most marketing businesses in this region are smaller than national agencies, they can charge lower rates for the same services while still turning a profit.

You’ll also benefit from a high level of flexibility while working with a boutique marketing agency. These businesses can often create specialized budgets for their clients—or even pause their campaigns for a period of time.

Personal Attention

The relatively small size of most local marketing agencies doesn’t just translate to lower costs. Since these businesses aren’t nearly as large as national firms, they won’t have to juggle your company with countless other clients. Instead, they’ll be able to give you face-to-face attention and ad creatives that truly fit your brand’s personality.

What Successful Home Improvement Ads Look Like

Listing the perks associated with hiring local marketing experts is one thing, but there’s no better way to demonstrate how these people can help your business than showing you the end result of these collaborations. With that in mind, take a look at this Facebook ad we created for BathPro, a local bathroom remodeling business. Ads like these are delivering a 600% return on their $500k investment, and bringing in over 100 leads per month. 

This ad emphasizes BathPro’s local ties by focusing on its role as the Carolinas’ exclusive Kohler Dealer. With a single click, it offers a potential customer a curated walkthrough of this gorgeous and luxurious new bathroom and creates a window into the space that helps them feel and experience BathPro’s work. Finally, the link at the bottom of the ad encourages viewers to visit BathPro’s website to get an offer, organically driving online traffic.

Get the Quality Facebook Ads You Deserve

If you’re planning to promote your home improvement business on Facebook and other Meta-owned platforms, you’re already facing an uphill battle. Due to the sheer amount of advertisers active on these services, it can be difficult for even well-established businesses to get people interested. But choosing the right home improvement marketing agency can help—and nobody knows the industry better than Social Ktchn.

At Social Ktchn, we take pride in being Charlotte’s best boutique advertising agency. When you work with us to promote your home improvement company online, you’ll get the personal attention only small businesses can provide—and exceptionally high-quality ads, thanks to our 15+ years of combined experience. If you want to take your company’s online marketing to the next level, get in touch with our team today!