5 Ways a Facebook Ad Expert Can Help You Increase ROI

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Facebook has made creating custom ads more accessible than ever, but without professional help, you may be leaving a lot of money on the table.
A Facebook ad expert can boost ROI by optimizing target audiences, perfecting your retargeting, and picking the ideal ad formats for your campaign.
Professionals can find actionable trends in Meta’s analytics that back marketing decisions with hard data.

5 Ways a Facebook Ad Expert Can Help You Increase ROI

Meta has given entrepreneurs an unprecedented amount of control over their digital ad content, offering a dazzling array of options that are endlessly customizable. In addition to leveraging automation and advanced AI to connect with billions of potential Facebook users, campaigns are supported by a mountain of data, making it easier than ever to analyze and calculate ad spend return on investment (ROI).

However, while Facebook may make churning out a run-of-the-mill ad relatively simple, creating effective digital content is a far, far bigger challenge. As an amateur, it’s easy to waste a lot of time and money figuring everything out, and you still may never dial in the formula!

Bringing in a dedicated Facebook ad expert may up your initial investment, but they more than deliver where it counts. In fact, that’s exactly what every pro is considering when they set their pricing, and by picking the right expert for your brand, they’ll ensure your ad spend performs above and beyond any DIY campaign.

So Tell Me: What Can a Facebook Ad Expert Do That I Can’t?

The quick and dirty answer is, “a lot.” The internet is really good at giving business owners a superficial understanding of the basics, but even relatively simple concepts like identifying a target audience can be extremely complex. There’s no substitute for the practical experience and training a dedicated Facebook ad expert brings to the table when it comes to optimizing content and maximizing your ad spend.

Here are five of the top areas the pros focus on to accelerate any digital marketing campaigns. And remember, this is just a taste—the only way to find out what a Facebook ad expert can do for you is by getting in touch!

1. Optimize Your Target Audience

Meta gives its users all kinds of ways to find potential buyers, including robust audience targeting capabilities. When you work with Facebook ad experts who can fully utilize this feature, you’ll have no trouble getting your ads in front of the right people.

To lock in your target audience, your advertising pros will start by establishing broad categories like “girls aged 9-14” or “middle-aged professionals.” Of course, Meta is moving towards AI targeting with Advantage Plus, but it’s still rapidly developing technology.

Facebook ad experts can help you leverage their AI in the best way possible, and they’ll be on top of new updates and evolving best practices to optimize your campaign. They can also deploy advanced strategies like hyper-targeting to get the most out of your investment, and with so many changes in the works, you’ll definitely need their help to keep your creatives on point.

2. Focus on Retargeting Strategies

Looking out for new leads and strengthening relationships with existing customers are high priorities in the world of digital advertising. At the same time, you’ll want to reconnect with Facebook users who have engaged with your brand but haven’t decided to buy yet.

Surprisingly enough, only 2% of website visitors convert on their first visit. If you don’t have a retargeting strategy that’s been implemented by people who know what they’re doing, the remaining 98% will slip through your fingers.

An elite advertising partner will be able to get your retargeting efforts off to a strong start by sharing ads with a custom audience. That can give you an opportunity to connect with people who have previously:

Watched your videos on Instagram or Facebook
Visited your website
Interacted with your Facebook events
Used your official app
Followed your Facebook page

3. Pick the Perfect Ad for the Moment

Whether you’re trying to reach entirely new audiences or retarget people who have already shown interest in your company, you’ll want to read up on the many advertising formats available on Meta’s platforms. These include:

Image Ads. Photo-based ads can be created quickly, and they’re great at increasing product awareness and driving unique web traffic.
Video Ads. If you want to share your brand’s story and benefit from ads people will remember, Facebook video ads are the way to go. These marketing materials often appear as mid-roll ads in videos shared by other people and organizations.
Carousel Ads. Carousels are all about offering more content than a single video or photo could provide on its own. These highly engaging ads present a “carousel” of up to 10 images or videos, which your ad agency can use to highlight your products.
Collection Ads. These immersive Meta ad options are built with e-commerce in mind. When customers click or tap on one of these ads, they’ll be taken to an in-app landing page with more information.
Meta Advantage+ Catalog Ads. Formerly known as “dynamic ads,” these advertisements are perfect for retargeting. While they look like any other image, collection, or carousel ad, Meta Advantage+ Catalog Ads can highlight specific products people already viewed on your site.

Of course, not every advertising format available on Meta is ideal for every advertiser. If your ad’s content or form isn’t aligned with your target market, you’ll have trouble making a meaningful connection with people in this audience. That’s yet another reason you should work with digital marketing experts—these professionals can maximize your ROI by choosing the right type of ad for your product or service.

4. Get Your Content on Point, Not Just on the Screen

Facebook is forecasted to generate $119 billion in digital advertising revenue in 2023—more than almost any other online company. What that means for you is that this platform is already home to countless ads (and a lot of competition).

In order to stand out from the crowd, you’ll need the kind of creative, effective advertisements that only a Facebook ad expert can develop. On a basic level, successful digital ads must include:

A clear, straightforward CTA. People reading your ad need to know what you want them to do next.
A well-defined target audience. We already touched on this, but it bears repeating—your ads should be designed to reach a specific group of people.
A headline that’s both simple and compelling. Headlines can make or break ads. After all, they’re often the first impression your business makes on potential customers.
A well-chosen image. Ideally, your image will build on or play with your headline instead of visually repeating it.

Of course, creating truly top-notch Facebook advertisements involves more than crossing a few items off a checklist. It takes plenty of experience and training to get creatives on point!

5. Find Answers in the Data, Not Just Problems

Even if an ad seems to be performing well, there’s always a chance that it could do even better with a few tweaks. That’s why advertising pros use techniques like A/B testing and FB Ads Library analysis to gauge the performance of their ad campaigns.

These are just two examples of ways a Facebook ad expert can analyze and perfect your campaign’s performance, and it can be as broad as adjusting your entire strategy or as granular as optimizing a single ad. Backing your ad spend with hard data and professional analysis is an absolute must to get the biggest return on your investment, and if there are any holes in your game, a skilled pro will find them!

Create Highly Effective Facebook Campaigns

Hiring a Facebook ad expert can be the most important decision of your life—the right partner can be the difference between stagnating KPIs and an ad strategy that sends your company to the moon.

Facebook retargeting ads can increase conversions and allow you to more specifically target an audience. Here are 6 things to know.