• As of 2024, the artificial intelligence industry is more prominent than ever before.
• Meta offers multiple Facebook ads AI tools, including a promising selection of generative AI features.
• While these tools can make life easier for advertisers, you’ll still need to work with qualified ad experts to get the most out of them.

4 Facebook Ads AI Tools to Boost Your Marketing in 2024

For Meta, artificial intelligence is nothing new—the company has used machine learning and AI in its products since the introduction of News Feed in 2006. But that was nearly 20 years ago, and saying AI has grown since then would be an understatement. In 2023, the global AI industry had a market size of $207 billion.

As you might expect, Meta’s own AI offerings have also grown and expanded over the years. In 2024, advertising experts planning ad campaigns on Facebook, Instagram, and other Meta platforms have access to a robust, powerful selection of Facebook ads AI tools. And based on Meta’s announcements about what’s to come, the future looks bright for this approach to digital marketing.

What Are Facebook’s Tools for AI Ads?

Though there are several third-party products designed for AI advertising on Facebook, let’s keep things simple by focusing solely on Meta’s in-house AI tools. Right now, ad experts looking to supercharge their marketing efforts with artificial intelligence can utilize:

1. Meta Advantage+

As the other product in the Meta Advantage suite, Meta Advantage+ takes things to the next level by allowing ad experts to automate their campaigns as a whole. With Advantage+, these professionals can benefit from capabilities such as automatic ad placements and ad creative adjustments.

2. Generative AI

Meta Advantage and Advantage+ offer an impressive set of AI advertising options, but Meta is already working to introduce a set of new generative AI features for Facebook ads. AI tools included in this category began rolling out in the fall of 2023, and Meta aims to make them available to advertisers around the world in 2024.

Right now, three generative AI features focusing on ad creatives are accessible in Meta Ads Manager:

• Text Variations: With this feature, your advertising team can enter your current ad copy and get a handful of variations, giving them new ways to share your top selling points with audience members.
• Image Expansion: When ad experts take photos to use as creatives, they must think about these images’ aspect ratios. Image Expansion can simplify this by adjusting photos to match whatever aspect ratio is required for a given ad placement.
• Background Generation: Though your products should be the focal point of your advertising images, the backgrounds of your photos still matter. Background Generation can create alternate backgrounds for your ad creatives, potentially making it easier to reach different audiences.

3. AI Sandbox

While it isn’t technically an AI tool like the products and features discussed above, the AI Sandbox still has a crucial role to play in Meta’s AI advertising efforts—and it should definitely be part of your ad toolkit. This is effectively a “playground” where a small group of advertisers can go hands-on with Facebook’s latest artificial intelligence features before they become available to the general public.

Recently, Meta used the AI Sandbox to test its first-generation generative AI advertising features. As the company continues to develop new Facebook ads AI tools, these features will presumably receive a test run in this space before being introduced to a broader group of advertisers.

The Benefits of Generative AI

Since generative AI is the future of AI advertising on Meta, it’s easy to wonder how these features could assist your ad agency. According to Meta’s research, these capabilities may be able to:

Increase Productivity

Based on a survey of Meta advertisers involved in generative AI feature testing, these tools could save ad experts at least five hours a week (or one month annually). Thus, marketing teams can spend less time on image editing—and will be able to focus on creating the best possible advertising strategies for their clients instead.

Reduce Creative Fatigue

It’s no secret that creatives matter in advertising: a recent Meta study determined that creative diversification improved CPA by 32% and incremental reach by 9%. Of course, ad teams have traditionally needed to put significant effort into finding the best possible creatives for their campaigns, and this is an area where an ad expert is an indispensable ally for your business. 

Meta’s new generative AI tools can make this easier by helping ad agencies develop new creatives as quickly as possible. Meanwhile, the company is working to create AI advertising tools that can account for different brand voices and visual styles.

AI Advertising on Meta: What the Future Holds

According to Meta, its current lineup of generative AI features for advertisers is just a taste of what’s to come. Right now, it is developing additional AI ad tools such as:

• Enhanced ad copy generation: Meta plans to build on its existing Text Variations feature by giving advertisers even more ways to create new ad copy with AI.
• Themed background images: Eventually, advertisers on Meta will be able to generate backgrounds that are perfectly aligned with their brand and products. For example, clothing companies could show off what their clothes look like in a boutique setting.
• Business messaging: Businesses will soon have a new way to connect with customers on WhatsApp and Messenger. Meta is currently testing AI-powered conversational responses on these platforms and hopes to expand these efforts in 2024.

Maximize the Impact of AI Advertising

The Facebook ads AI tools discussed in this article are extremely powerful, but at the end of the day, they’re still tools. That means you’ll need to know what you’re doing to unlock the full potential of these features.

Here at Social Ktchn, we take pride in understanding what makes Meta advertising campaigns tick. As part of that, our team can effectively use the newest, most advanced AI features available on Meta’s platforms. To get the best possible results from your AI-powered ad campaign, reach out to us today!