One of our biggest scaling projects to date, we brought this hair care business to entirely new heights. From the screenshot you're able to see that we were highly profitable on both the top-of-funnel and retargeting efforts, spending almost $4K and making more than $11K. Our return on ad spend has consistently risen as we've narrowed down our audiences, spending less and less in areas that do not produce as well and funneling our efforts into those that do. Our creative iterations are many, using video and imagery alike. Keeping the ROAS at a constant 3x+, we continue to scale month to month.